Our cycling apparel brand Chic à Vélo

Womens Cycling Apparel

In addition to our cycling holidays we also have our own brand of cycling clothing and apparel for women – Chic à Vélo!

The inspiration for Chic à Vélo is you, the female guests we host here at Loire Life Cycling.

Sophisticated cycling apparel

Female guests always comment that it is hard to find well-tailored and fashionable cycling clothes. Clothes that are great to wear enjoying a café lunch and riding a bike.

What started as a germ of an idea during the pandemic is taking shape and you can see Chic à Vélo’s collection on our dedicated website! See more

There are cycling brands that cater directly for women, but often women who generally ride road bikes. So, you will still find Lycra jerseys, all be it with better tailoring and brighter colours.

Chic à Vélo is dropping the Lycra. We’re designing clothes that are feminine, with flattering cuts and uplifting colours and patterns. We’re aiming for a more relaxed and sophisticated cycling clothing experience. Our clothes will look great both on the bike and fantastic in the café or exploring a Chateau.

Many of you ride electric bikes and are riding for the destination and the enjoyment, not for the sport. The clothes will be so fabulous you’ll wear our apparel when you’re not using your bike at all.

Find us Online

Chic à Vélo apparel is only available online through www.chicavelo.com.

Our first exclusive products are now available to purchase and you can subscribe to our mailing list at Chic à Vélo to get a 10% discount voucher.

We’re excited to see where this journey takes us over the next few years!

By Jon Lethbridge

Jon, along with Alison created Loire Life Cycling in 2009. Moving to France in 2006 they spent two years renovating an Anjou farmstead Le Gue de Ray. Today Loire Life Cycling welcomes guests from all over the world including Australia, Canada, USA, New Zealand, South Africa and the UK. There is nothing more Jon enjoys than showing off his adopted home - the lovely Loire Valley, France!